![]() Getting a perfect thumbnail for a video sharing website is even more annoying. Just like in the case of product packaging, your objective as the poster designer is to give your the best possible shot at winning paying viewers.Īnd, in the words of Porky Pig, “ that’s all folks!”.Grabbing the perfect screenshot from your video can be surprisingly annoying. The last thing you want to do is downplay your movie’s quality so make sure you avoid design patterns which can lead your viewers into believing your movie falls into the incorrect rating class. You will quickly discover that various movie ratings are clear as daylight from the quality of their posters (A-rated versus B-rated, for example). Now take as much time as needed to research at least two important aspects: previously used posters for similar movies and the latest trends in movie poster design. You have the key information and the general visual direction for your poster. As you add items to your collage it will be considerably easier to come up with THE idea for your poster.ģ. Make a collage (or lightbox) of objects and images which come to mind when you think of the movie - think pink, fluffy clouds for romantic movies and dark red, pointy daggers for crime movies. Correlate the color scheme with color psychology, to make sure your poster perception is doing justice to the story of your movie. Think of the colors, objects, backgrounds and fonts which best align with the key elements of the movie. To do so, you must have a clear understanding of the main storyline, the atmosphere, the historical backdrop, the main ideas and feelings which the movie wants to convey. To create a relevant and convincing movie poster you need to tell as much possible about the movie and its story, without divulging too much. Most designers work with a 3x3 canvas, dividing their poster page in 9 blocks which help them easily organize key elements in the final design. They help distinguish your movie from the zillion others published, give it credibility and potentially get the attention of passionate viewers who might keep a close eye on certain movie festivals or award shows. Awards - always, always, always include awards received by your movie.Book/ script writer - sometimes the success of a book precedes its movie and it’s always a good idea to use it as an additional hook for book fans.Movie director - perhaps even more than in the case of the actors, mentioning your movie’s director is relevant whenever his/ her name is an awarded or established one (think of the classic message: “from the director of Home alone vampires comes a new thriller”).Main actors - especially important when your leading actors are famous and can bring in audiences based on their popularity, mentioning your main cast is also a trust building factor and, of course, a fundamental courtesy towards your movie stars.Place your tagline at the top of the poster or just underneath the title. Think of it this way: if the movie title is your “hello, vampire fan!”, the tagline is your “come see me because I have a great story about vampires and adventure in Transylvania”. Tagline - the brief story or punchline of the movie, this one acts as supporting information for the viewer.It is generally placed in the bottom half of the poster. Title - obviously the centerpiece of your poster, it should be suggestive but also intriguing, appealing to general knowhow or emotions.Viewers have been already accustomed to a certain structure of information when it comes to movie posters and, for the sake of user-friendliness and efficiency, it’s generally recommended to include the following details: This is one component of your movie poster where you don’t need to be original. Organize the key information to be included in your movie poster Here are 3 golden rules to follow as you work on your movie poster design.ġ. ![]() To make them stand out, you need a catchy, clear (but not too explicit) and unique poster. From evergreen animations to TV series and large screen blockbusters, movies fight for your seconds of attention each day. People of all ages consume stories every day (or even minute) and we are living in probably the richest era of movie making. Our appetite for the whimsical, the dreamy, the beyond-reality, the larger-than-life world of cinema got one of its first sparks from a magician - a perfect story. It’s a fateful coincidence, perhaps, that Méliès was French magician. The first recorded poster was produced by Georges Méliès, for his motion picture. Movie posters have been around for more than a century, first used as way back as 1900.
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